In this interview, Michelle discusses: 

Advice on picking a niche: 

• – If you’re talking to everyone, you’re talking to no one. 
• – You can always expand your niche in the future – you’re not permanently locked in! 
• – Good questions to ask: 
  • – What do you relate to the most?  
  • – What did you need/see other people needing?  
  • – Who can you identify with the most?  

Advice on figuring out what content to write about: 

• – What can you write authentically about? What have you lived? What do you genuinely want to help other people with? Write about those things! 
• – Publish your blogs on Facebook, Instagram, and send to your contacts via email. Make sure to post to a platform that is share-friendly so others can share it easily.  
• – Choose your social media platforms based off where your people are hanging out (Facebook, Instagram, LinkedIn, Pinterest) and what the platforms are used for (ex: post your recipes on Pinterest). 

How does offering free content help grow your business? How would someone get started? 

• – Free content helps people gain trust with you and see what kind of content you are putting out there 
• – A good guide to free versus paid content:  
• – Free: tell them what to do (ex: these certain foods are great to eat)  
• – Paid: tell them how to do it (work with them on specifics, like bio individuality) 

How did you start your blog? Where would you suggest someone goes to learn more? 

• – It was overwhelming but you can put your head down and learn! 
• – Pay for photography courses 
• – Hire someone to help you 
• – Be genuine  
• – Post content that people can tag other people in 
• – Create content people naturally want to share 

Any advice on getting started? 

• – Make sure you have a functional, mobile-friendly website  
• – Build out your email list  
• – Work on your social media channels 
• – Publish good quality content (and be consistent with it) 
• – Be genuine and be in it for the right reasons!

To learn more about building a successful nutritional therapy business: