fbpx
360-800-5682 (360-800-5NTA) nta@nutritionaltherapy.com
  • Nutri-Q
  • Member Login
0 Items
Nutritional Therapy Association
  • About
    • About
      • Our Vision
      • Our Philosophy
      • Alumni Testimonials
      • Meet the Staff
      • Giving
      • Equity Commitment
      • Careers
      • NTP Scope of Practice and Code of Ethics
  • Courses
    • COURSE INFORMATION
      • Nutritional Therapy Practitioner (NTP) Program
      • Career Development Course
    • PROSPECTIVE STUDENT RESOURCES
      • Frequently Asked Questions
      • Scholarships
      • Payment Plans
      • Career Opportunities
      • Reporting Policy
      • ADA Policy
    • GETTING STARTED
      • Free Prospective Student Webinars
      • Enroll Today
  • Events
    • Events
      • Event Calendar
      • Informational Webinars
      • Past NTA Conferences
      • Purchase Conference & Event Recordings
  • Alumni
    • ALUMNI MEMBERSHIP PROGRAM
      • NTA Membership Form
      • Membership Info & FAQs
      • Membership Portal Login
    • GET INVOLVED
      • NTA Affiliate Program
      • Course Mentor Service
      • Engagement Opportunities
    • ALUMNI RESOURCES
      • Ripple Effect Grant
      • NTP Scope of Practice and Code of Ethics
      • Graduate Authors
      • NTA Blog
  • Find an NTP
    • Find an NTP
    • What is an NTP?
  • Blog
  • Store
  • Enroll Today
Select Page
How to Write a Newsletter That Converts

How to Write a Newsletter That Converts

Blog

Home » Posts Tagged "weekly newsletter"

How to Write a Newsletter That Converts

How To Write A Newsletter NTA

How to Write a Newsletter That Converts

A weekly newsletter is a great way to stay in touch with your ideal clients. It shows you are consistent and serious about your business as a nutrition professional. It also gives you a chance to strut your stuff on the regular. If you’ve been building your email list with a lead magnet, you need to nourish your leads so they can get to know, like, and trust you. A weekly newsletter is the best way to do that.

 

That said, weekly newsletters tend to fall by the wayside. Things get busy, and our intention to send a weekly newsletter turns into a monthly newsletter, and that monthly newsletter turns into a bi-monthly newsletter that we throw together without much thought. Before we know it, we’re sending a random email to our list every third month and we’re getting unsubscribes like crazy because no one remembers who we are!

 

When you’re only popping into your ideal client’s inboxes sporadically with content that feels rushed, it doesn’t show a high level of commitment, and it definitely won’t keep you top-of-mind.

 

Today we’re going to show you how to put together a weekly newsletter in minutes that will provide a ton of value and convert your subscribers into paying clients. We’re going to cover everything you need to know, including the technology, timing, length, content and subject, so let’s dive right in!

 

1. The Technology

It truly doesn’t matter which platform you use to send your newsletters. What matters is that you actually send them! You can use MailChimp, ConvertKit, ActiveCampaign, or whatever email marketing platform your heart desires.

 

Do not get hung up on the tech! It doesn’t have to be fancy. The most important thing is that you are consistent and the content within the newsletter is helpful.

 

2. Timing

Co-schedule analyzed 10 different studies on email marketing, and found that the best days of the week to send emails are Tuesdays, Wednesdays, and Thursdays. They found that the best times to send email are 10AM, 8PM – 12AM, 2PM and 6AM.

 

We’re not convinced the timing matters so much. Like we already said, high-value content and consistency are what really matter.

 

Take Action: Choose the day of the week and time you are going to send your weekly newsletter. Commit to it and hold yourself accountable.

 

3. Length

Keep it short, clear, and concise. Ensure that every sentence provides value. No fluff allowed! The worst thing you can do is send a newsletter for the sake of sending a newsletter. Instead, invest time and thought into ensuring you are constantly providing value.

 

4. Content

First, lead with one piece of original and value driven content that you have created that shows you are an expert in your nutrition niche.

 

Here’s the big secret: You don’t need to create content specifically for your newsletter. Instead, use your newsletter to share the content you have already created! It could be a video, a Facebook Live, an interview, blog post, or a client story. Whatever it is, it should clearly demonstrate that you are knowledgeable and professional when it comes to nutrition. This will help your subscribers learn that you are capable of helping them with their own health goals.

 

Next, include one to three pieces of content that are related to your nutrition niche.

 

Chances are, you’ll be reading nutrition articles yourself to keep up with nutrition news. If so, share these articles and lessons with your subscribers, breaking it down into plain English so they can start acting on the take-aways.

 

Take Action: keep an ongoing note on your phone or desktop called “Content for Newsletter” and every time you come across something that you think might interest your subscribers, copy and paste the URL link into the note. This will give you constant inspiration to draw from.

 

5. Subject

In our opinion, this is the second most important thing in a newsletter.

 

The subject of your newsletter will determine whether someone opens your email or not. Research shows that shorter email subjects get better open rates. So your subject line should also be clear and concise.

 

Tip: Before sending your email, test different subject lines and their effectiveness using this awesome tool.

 

And that’s it! You’ve got your scheduled time, you’ve curated highly valuable content, and you have an amazing subject line. You are ready to hit send.

 

But wait! Notice how we didn’t go into any sales tactics?

 

That’s because your weekly newsletter isn’t for selling. We can’t stress this enough! The odd time, you might want to sneak in a dedicated email that is separate from your newsletter with information about your upcoming group program, let people know you are accepting new clients, or insert a line about your custom meal planning service. But for the most part, just focus on serving and nourishing your leads. The more they get to know, like, and trust you – the more likely they will be to convert into successful, raving fans. Trust us!

 

Looking to learn more about how That Clean Life can help you create balanced meal plans and beautiful resources, without all the busywork? Click here to learn more!

 

5 Simple Tips How To Write A Newsletter That Converts

 

**Some links may be considered affiliate links, this means that that the NTA may receive a small commission that is utilize in providing free resources to our community. Any product or resource that is promoted is trusted and approved by the NTA.

 


 

Facebook Event Template

Want to speak with an instructor? 

Join us for a Live Info Session. One of our Senior Lead Instructors will go in-depth, discussing the differences between our programs. This is a great opportunity for you to get your questions answered!

Register for the Next Live Info Session

Categories

Nutritional Therapy Association, Inc.

Careers

P.O. Box 354
Olympia, WA 98507

(360) 800-5682
(360-800-5NTA)
Fax: (564) 888-5106

Contact Us »

Disclaimer

Annual Report

NTA Students

 

Scholarships

Financial Aid

Seminars/Trainings

Course Catalog

NTA Members

 

Member Login

Become a Member

Referral Rewards

Professional Development Opportunities

  • Facebook
  • Twitter
  • Instagram

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

Nutritional Therapy Association
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.