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Q&A with an NTP featuring Autumn Best

Q&A with an NTP featuring Autumn Best

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Home » Posts Tagged "Online business"

Q&A with an NTP featuring Autumn Best

 

Autumn Best is a Functional Nutritional Therapy Practitioner, Restorative Wellness Practitioner, and Business Mentor. Just months after graduating from the Nutritional Therapy Practitioner Online program, Autumn was able to take her business full-time and accomplish her goal of being her own boss. For the last year, Autumn has helped many people get to the root cause of their digestive issues and supported many NTPs on the road to building their own businesses. Check out what Autumn has to say about her experience becoming an (F)NTP and the advice she has for people ready to take the next step in building the career of their dreams. 


 

Tell us about yourself and your business:

I help women conquer annoying and debilitating digestive issues like reflux, bloat, constipation, excess gas, and so on. We get to the root cause and then support the body. It’s the most rewarding work I’ve ever done and after a year of being in business, I still wake up every morning having to remind myself that this is the full-time job I GET to do.  

When I’m not helping other women feel their best, I’m spending time outdoors in Seattle with my 11-year-old dog Maxie, paddle boarding, taking and teaching hot pilates classes, traveling whenever and to wherever I can, and cooking up amazing nutrient dense food.

What made you decide to become an (F)NTP?

This was a very long time coming for me! My spark for holistic health and nutrition started over a decade ago, but I got wrapped up in the corporate world and my passion fell to the back burner. Fast forward to years of being told everything looked “fine” but knowing I could feel better – and the straw that broke the camel’s back was when I developed reflux a few years ago and I knew that PPI’s were just a band-aid and not the answer. I was determined to find the answer and I did when I got to the NTA’s digestion and elimination module. WOOHOO! 

I also knew that I was always meant to own a business and be my own boss. I was never quite sure how I’d get there but once I started class at the NTA, I knew this was it. This was the career for me. It all came together so seamlessly.

 

Have you ever experienced imposter syndrome and if so, how did you overcome it?

I think this is something that most of us experience during and immediately after completing NTA training and there’s nothing wrong with that. My best advice for overcoming it is to graduate from the program knowing that you know more than you think you do and reminding yourself that you know more about holistic health than 99% of the population. Remember when you learned that adding sea salt to your water was important? The majority of people don’t know that tidbit or that they need to chew their food 20-30 times per bite. Scale back to what you didn’t know before the NTA and then teach people everything you’ve learned from that point forward. That’s a lot of amazing info!

How is your life different now than it was before the NTP program?

My life has changed in so many beautiful and unexpected ways since becoming an FNTP. I have a community I never had before of fellow nutrition geeks and holistic healers, a full-time job that has me pumped to spring out of bed every morning, and a freedom that I’ve never experienced before. Last, I have the knowledge to heal myself and my family, and that is invaluable.

What is some advice you would give students in the program working on building their business?

It’s OK to feel overwhelmed and not know where to start. You just have to start! If you need guidance, that’s OK. Own that! Starting and building a business is hard work and there are a lot of moving parts. Sign up for the NTA’s career development course, or hire a business mentor to guide you through the process. I do 1:1 business mentoring and am happy to help. The more of us out there with successful businesses = more people getting the proper care and help they need to THRIVE. Know that the world needs NTP’s now more than ever. You’ve got this!

What goals do you have as an NTP?

Right now, I just want to help as many women as possible and continue to take my education and expertise deeper along the way. I’m a lifelong learner and I love to enhance people’s lives! A big project that I’d like to start soon is developing a guide or a course so that I can help even more people. There’s only so much time for 1:1 calls each day and the ability to reach more people with a course or guide would be insanely fulfilling to me.

Follow Autumn on Instagram @pilatesandpapaya or visit her website: crusadingwellness.com

Have more questions about becoming a Nutritional Therapy Practitioner, what to expect from the Nutritional Therapy Practitioner Online Program, or your next steps? Join us at an upcoming Info Session! NTA Instructors and our Admissions Team go LIVE every week to answer your questions and share everything you need to know about the program. See you on the webinar!

Want your recipe or article to be featured on our blog? Email our team Marketing@nutritionaltherapy.com with your full name, article, a short bio in third person, and a headshot. We may feature you in an upcoming blog post.

 

 

 


 

 

Join us for a Live Webinar with one of our Instructors and Admissions Advisors!

During this call, you’ll explore and learn:

  • How to create a rewarding career in holistic nutrition that will give you the confidence and competence to replace your full-time income (whether you’re new to nutrition or or using it to enhance your current services)
  • How our unmatched education and instructor support sets our NTP program apart from other nutrition programs​​​​​​​
  • How graduates are successfully using their education and the many career opportunities available to you
  • If the NTP program is the right fit for you and how to move forward in financing your education
Register for the Next Live Webinar

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How to grow your nutritional therapy practice online

How to grow your nutritional therapy practice online

Blog

Home » Posts Tagged "Online business"

How to grow your nutritional therapy practice online

How To Grow Your Nutritional Therapy Business Online Guest post by Michelle Hoover, NTP  When I first started building my nutritional therapy business and blog, I was incredibly skeptical as to whether I would ever actually reach people. Why would anyone listen to me if there were already so many other amazing nutritional professionals out there? Wasn’t the market already too saturated? We’ve all had these feelings at one point or another and have wondered how in the world we can build our business online. Here’s the thing… the market is never too saturated. There’s room at the table for everyone to be successful online, and everyone has something unique to offer!  These feelings were all too real for more three years ago when I was just dipping my toes in the water and starting UnboundWellness.com. The road to growth was filled with self-doubt, stumbling blocks, and many hours of hard work. But in this time, over two million people have visited my blog, and I’ve been able to live out my dream of sharing my message of healing with real food with the chronic illness community!  I know that growing your nutritional therapy business online can be incredibly intimidating, but with the right steps and thoughtful approach, you can start to rapidly grow your business in a matter of months!  Though I’m always still learning and experimenting, the following strategies are the most important ones I implemented to help grow my business. 

Find your niche & streamline your message 

If you’re talking to everybody, you’re talking to nobody. Casting a wide net may seem like the best option to bring in high volume, but it diminishes the quality of the message that you’re able to share.  You don’t have to have a nice that’s incredibly well-defined to get started, but it’s helpful to know who you’re talking to, and what their goals are. Are you trying to reach busy moms who need quick meal ideas? Or maybe, you want to reach the autoimmune community to help them approach chronic illness naturally? Knowing who you’re talking to will allow you to refine your marketing, your message, and your overall business strategy to help serve your audience best. 

Give away high-value content for free 

Wait, what? For free? Yes, for free! Especially when you’re just starting out, you need to give away high-value content for free to showcase your knowledge and draw people in.  This doesn’t mean that you need to give away everything for free, but you do need to put thought into how you can offer value to your audience in a way that’s easy for you to produce, and easy for them to consume. Giving away free content can be as simple as writing a blog post every week, sharing your favorite meal ideas on Instagram, or creating a one-time freebie to share with your email list. 

Utilize social media wisely 

Social media can be an incredibly powerful tool for growing your business, but it can also be overwhelming. Defining your goals with social media and setting up boundaries to protect your energy is crucial to success.  Choose a few social media platforms to devote your energy to and spend time engaging with your audience, sharing your personal journey, and offering high-quality content. The most successful content on social media is often personal and unedited, so don’t be afraid to share pieces of your own journey, such as your own health challenges, or your day to day tips for leading a healthier lifestyle.  Since social media is so time-consuming, it’s also important to set up boundaries to not overdo it. The new “Questions” feature in Instagram Stories is a great option to answer your audience’s questions in a more structured fashion without burning yourself out. 

Measure your ROI (return on investment) on what’s working, and do more of that! 

One of the most important strategies for growth is optimizing your time! You only have so many hours in the day, and you can’t get them back after they’re spent.  Spend time every month (or more often) to sit down and look at your reports from the previous month and see what was working, and what wasn’t. What grew your revenue the most? What brought in the most clients or followers? Keep doing more of what’s working and stop wasting your time on what isn’t!  You may be wondering; how do I track my ROI? That’s where this next step comes in… 

Get nerdy & learn some technical strategies for growth 

Not everyone is tech savvy by nature (myself included) but if you’re trying to grow a business online, it’s incredibly helpful to learn some of the nerdier sides of it like analytics, SEO, email marketing, accounting, and more. Here are some things that I recommend spending some time on, as well as some resources to help you along the way. 
  • – Google Analytics (YouTube is your best friend for GA tutorials!) 
  • – Search Engine Optimization (check out HashtagJeff.com for an amazing course) 
  • – Accounting (I recommend QuickBooks)
  • – Graphic design (check out free resources like Canva) 
  • – Email marketing 
Still not feeling it? That’s okay! There are myriad of virtual assistants, contractors and more that can help handle this side of the business for you. 

Keep your eyes on your own business 

The comparison trap is toxic and can hold us back from happiness and living out our true purpose. Resist the urge to compare yourself to others who have been doing it for longer than you, or have a different purpose. We’re all incredibly unique, and someone needs to hear exactly what you have to say!  Michelle Hoover   Interested in learning more about Michelle Hoover and creating a successful online presence? Join her for a Facebook Live! Michelle will be interviewed on the NTA’s Facebook page September 14th at 11 am PST.  Register for the live event.
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