Watch Michelle Hoover: Growing your nutritional therapy business online
In this interview, Michelle discusses:
Advice on picking a niche:
– If you’re talking to everyone, you’re talking to no one.
– You can always expand your niche in the future – you’re not permanently locked in!
– Good questions to ask:
– What do you relate to the most?
– What did you need/see other people needing?
– Who can you identify with the most?
Advice on figuring out what content to write about:
– What can you write authentically about? What have you lived? What do you genuinely want to help other people with? Write about those things!
– Publish your blogs on Facebook, Instagram, and send to your contacts via email. Make sure to post to a platform that is share-friendly so others can share it easily.
– Choose your social media platforms based off where your people are hanging out (Facebook, Instagram, LinkedIn, Pinterest) and what the platforms are used for (ex: post your recipes on Pinterest).
How does offering free content help grow your business? How would someone get started?
– Free content helps people gain trust with you and see what kind of content you are putting out there
– A good guide to free versus paid content:
– Free: tell them what to do (ex: these certain foods are great to eat)
– Paid: tell them how to do it (work with them on specifics, like bio individuality)
How did you start your blog? Where would you suggest someone goes to learn more?
– It was overwhelming but you can put your head down and learn!
– Pay for photography courses
– Hire someone to help you
– Be genuine
– Post content that people can tag other people in
– Create content people naturally want to share
Any advice on getting started?
– Make sure you have a functional, mobile-friendly website
– Build out your email list
– Work on your social media channels
– Publish good quality content (and be consistent with it)
– Be genuine and be in it for the right reasons!
To learn more about building a successful nutritional therapy business:
Watch Beth Manos Brickey & Alison Marras: Strengthening your message on social media
Beth Manos Brickey, NTP and Alison Marras, NTC joined us to talk about clarifying your purpose, establishing your voice and strengthening your message on social media.
In this interview, Beth and Alison discuss:
What is your advice for staying true to your values on social media?
(Beth) Tell stories and share personal experiences because nobody can take that from you. Don’t try to speak like others. Be genuine! Ask yourself: “Would I be saying this to a friend?”
(Allison) Be yourself as much as possible. Get your message out there without caring so much about what other people are going to think.
What is your advice to someone who is just starting to create content on social media?
(Alison) Start somewhere! I wanted everything to be perfect at first but you have to realize that you can change your mind as your business evolves. You will look back and see how far your content has come.
(Beth) Remember that you’re never going to reach everyone in one post. Stay true to your experience and be genuine.
(Alison) Always remember, there are a million Italian restaurants in the world but people still open them. The market is not too saturated!
How do you keep up with social media platforms ever changing? And how do you focus on creating quality content?
(Beth) Keep your why at the forefront of your decision-making. The numbers can go up and down but you can’t go wrong if you are focusing on your why.
What is your advice on investing time in social media?
(Alison) Make sure you know where your target audience is and invest most of your time in that channel. Also, find planning tools to automate the process so you can spend less time on it. Have fun!
(Beth) Find balance; don’t try to be a perfectionist. Remember that what you have to share matters, even if only five people see it.
Watch Amie Tollefsrud: Choosing a profitable online course topic
Amie Tollefsrud is a Nutritional Therapy Practitioner and CEO of Rebelle Nutrition, an online business dedicated to teaching NTPs and NTCs, health coaches, nutritionists, and wellness enthusiasts how to create, launch, and scale their own online practices.
Amie joined us to answer your questions and share how to choose a profitable online course topic for your business.
She is hosting a live training next week about creating a course that sells. Check out the course.
In this interview, Amie discusses:
How she switched from 1-on-1 clients to group programs:
– Amie was exhausted from seeing clients and found herself repeating the same things over and over again, so with a friend she created two nutrition courses for their clients. Other NTP’s and practitioners began coming to her for advice in creating courses, which led to coaching calls, which then led to creating online courses for other practitioners!
Reasons to add an online course to your business:
– You are introverted and easily drained by seeing multiple clients a day
– You need a reliable revenue stream, but also want to keep your schedule flexible
– You want the ability to work from wherever
– You want to add multiple revenue streams
How to choose a course topic:
– Create a streamlined process with only the need to know information. Don’t put all your knowledge into one course.
– Ask yourself: what were you going through 2-5 years ago that was difficult? What were the resources that would have been life changing for you at that point?
– Decide what you want the end result of your course to be
– Look at your audience first and collect the questions you get asked most frequently
– Decide what you actually want to create
Executing the course creation:
– You don’t need to be the number one expert on a topic to help people get results. You just need to be a couple steps ahead of your audience
– Test out the topic, see if your audience is interested (ex: freebie on your website or limited coaching spots)
Platforms to use for your online course:
– Teachable (handles payments and has a variety of beautiful designs)
– Squarespace (allows you to put the course directly on your website)
Tips for marketing your course:
– Host a free challenge before your paid course launches (at the end of the free course, let them know they can take the next step by taking your paid course)
– Don’t feel like you need to use paid ads, you can have a successful launch with organic marketing
– Make sure you are growing your email list (ex: lead captures on your website or have people opt into your email list before they sign up for a free challenge)
– Send out emails promoting your launch. Make sure there is urgency leading up to your launch date and offer incentives for signing up earlier
– Don’t feel like you’re being annoying – most people need more than one email reminder
Advice on hosting a free challenge:
– Decide what you want the end result to be
– When developing a paid course, also develop a full protocol
– Grow your email list
To learn more from Amie, visit her website: www.rebellenutrition.comand check out her upcoming free course here.
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