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Q&A with an NTP featuring Autumn Best

Q&A with an NTP featuring Autumn Best

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Q&A with an NTP featuring Autumn Best

 

Autumn Best is a Functional Nutritional Therapy Practitioner, Restorative Wellness Practitioner, and Business Mentor. Just months after graduating from the Nutritional Therapy Practitioner Online program, Autumn was able to take her business full-time and accomplish her goal of being her own boss. For the last year, Autumn has helped many people get to the root cause of their digestive issues and supported many NTPs on the road to building their own businesses. Check out what Autumn has to say about her experience becoming an (F)NTP and the advice she has for people ready to take the next step in building the career of their dreams. 


 

Tell us about yourself and your business:

I help women conquer annoying and debilitating digestive issues like reflux, bloat, constipation, excess gas, and so on. We get to the root cause and then support the body. It’s the most rewarding work I’ve ever done and after a year of being in business, I still wake up every morning having to remind myself that this is the full-time job I GET to do.  

When I’m not helping other women feel their best, I’m spending time outdoors in Seattle with my 11-year-old dog Maxie, paddle boarding, taking and teaching hot pilates classes, traveling whenever and to wherever I can, and cooking up amazing nutrient dense food.

What made you decide to become an (F)NTP?

This was a very long time coming for me! My spark for holistic health and nutrition started over a decade ago, but I got wrapped up in the corporate world and my passion fell to the back burner. Fast forward to years of being told everything looked “fine” but knowing I could feel better – and the straw that broke the camel’s back was when I developed reflux a few years ago and I knew that PPI’s were just a band-aid and not the answer. I was determined to find the answer and I did when I got to the NTA’s digestion and elimination module. WOOHOO! 

I also knew that I was always meant to own a business and be my own boss. I was never quite sure how I’d get there but once I started class at the NTA, I knew this was it. This was the career for me. It all came together so seamlessly.

 

Have you ever experienced imposter syndrome and if so, how did you overcome it?

I think this is something that most of us experience during and immediately after completing NTA training and there’s nothing wrong with that. My best advice for overcoming it is to graduate from the program knowing that you know more than you think you do and reminding yourself that you know more about holistic health than 99% of the population. Remember when you learned that adding sea salt to your water was important? The majority of people don’t know that tidbit or that they need to chew their food 20-30 times per bite. Scale back to what you didn’t know before the NTA and then teach people everything you’ve learned from that point forward. That’s a lot of amazing info!

How is your life different now than it was before the NTP program?

My life has changed in so many beautiful and unexpected ways since becoming an FNTP. I have a community I never had before of fellow nutrition geeks and holistic healers, a full-time job that has me pumped to spring out of bed every morning, and a freedom that I’ve never experienced before. Last, I have the knowledge to heal myself and my family, and that is invaluable.

What is some advice you would give students in the program working on building their business?

It’s OK to feel overwhelmed and not know where to start. You just have to start! If you need guidance, that’s OK. Own that! Starting and building a business is hard work and there are a lot of moving parts. Sign up for the NTA’s career development course, or hire a business mentor to guide you through the process. I do 1:1 business mentoring and am happy to help. The more of us out there with successful businesses = more people getting the proper care and help they need to THRIVE. Know that the world needs NTP’s now more than ever. You’ve got this!

What goals do you have as an NTP?

Right now, I just want to help as many women as possible and continue to take my education and expertise deeper along the way. I’m a lifelong learner and I love to enhance people’s lives! A big project that I’d like to start soon is developing a guide or a course so that I can help even more people. There’s only so much time for 1:1 calls each day and the ability to reach more people with a course or guide would be insanely fulfilling to me.

Follow Autumn on Instagram @pilatesandpapaya or visit her website: crusadingwellness.com

Have more questions about becoming a Nutritional Therapy Practitioner, what to expect from the Nutritional Therapy Practitioner Online Program, or your next steps? Join us at an upcoming Info Session! NTA Instructors and our Admissions Team go LIVE every week to answer your questions and share everything you need to know about the program. See you on the webinar!

Want your recipe or article to be featured on our blog? Email our team Marketing@nutritionaltherapy.com with your full name, article, a short bio in third person, and a headshot. We may feature you in an upcoming blog post.

 

 

 


 

 

Join us for a Live Webinar with one of our Instructors and Admissions Advisors!

During this call, you’ll explore and learn:

  • How to create a rewarding career in holistic nutrition that will give you the confidence and competence to replace your full-time income (whether you’re new to nutrition or or using it to enhance your current services)
  • How our unmatched education and instructor support sets our NTP program apart from other nutrition programs​​​​​​​
  • How graduates are successfully using their education and the many career opportunities available to you
  • If the NTP program is the right fit for you and how to move forward in financing your education

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How to Get Your First Three Clients as a Nutrition Professional

How to Get Your First Three Clients as a Nutrition Professional

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Home » Posts Tagged "attract clients"

How to Get Your First Three Clients as a Nutrition Professional

How To Get Your First Three Clients As A Nutrion Professional

How to Get Your First Three Clients as a Nutrition Professional

Guest post by That Clean Life

 

The post-graduation hustle is real, we get it! You went to school to solve people’s health problems, but right now attracting clients seems like the most difficult task yet.

 

So, what’s the deal? How do you even begin to attract the right clients?

 

We’re here today to crack the code. While it might seem impossible right now, we have three tips to teach you how get your first three clients and then some, so let’s get right into it!

 

1. Choose Your Niche

 

As a graduate of the NTA, you’re equipped to help people transform their health, and that’s what you’re striving to do! But trying to help people with every type of health issue could be the reason you’re having trouble attracting clients. When you try to help everyone, sometimes you end up helping no one.

 

Having a niche is how you attract your ideal clients, change more lives and make more money. It also makes it much easier to define your programs and services, set your pricing and market to the right people.

 

So how do you choose a niche? Start by asking yourself these questions:

 

What is your story?

Telling your story will inspire others and remind you of why you chose this path in the first place. Write it down and remind yourself of how you turned your own struggles into success.

 

What are you good at?

This is something that likely comes naturally to you and you have helped others with in the past. Write these down in a list and cross-reference with the next question.

 

What do you like?

If you had to help the same type of client day in, day out, what would bring you joy? Write these down in a list and check-in with question two. Where these two questions overlap is your point of success.

 

What specific problem will you be solving?

Most graduates stop once they have categorized their niche (example: weight loss, hormones, digestion), but this isn’t specific enough. Dig a bit deeper. What specific problem inside of this category do you want to solve? Is it hormone balancing for post-menopausal women? Perhaps digestion for acne-prone women? Hone in on the specific problem you’re solving.

 

What exactly do you do?

Take the answers from above and sum them up into one statement. For example, “I am a ___________ who helps ____________ achieve _______________.” The first blank is your preferred title. The second blank is who you help. The third blank is the result. For example: “I am a Nutritional Therapy Practitioner or Consultant who helps women with adult acne achieve clearer, more radiant skin through optimal nutrition.”

 

 

2. Create a Lead Magnet:

 

A lead magnet is an incentive you offer to potential clients in exchange for their email address. Having a great lead magnet is the key to a steady stream of new, potential clients.

 

There are two great lead magnets that convert well for nutrition professionals:

 

A Curated Recipe Book:

Most people struggle to find recipes that contribute to their overall health or solve their unique health problems. Creating a free resource that has awesome recipes your ideal client would love is a great way to attract new clients.

 

We recommend including 8 to 10 recipes in your recipe book. This will be enough recipes to entice people to leave their email address, but not so many that you’re giving away all your content for free.

 

Here are some great examples of recipe books that would make amazing lead magnets:

 

  • + “Portable, High Protein Breakfast Recipes for Athletes On-the-Go”
  • + “Healthy One-Pan Recipes to Get Dinner on the Table in 30 Minutes or Less”
  • + “Dairy-Free Snack Guide for Children with Eczema”

 

A Three or Five-Day Meal Plan:

One of the most valuable resources you can offer as a nutrition professional is a meal plan because it is like a roadmap your clients can follow to feel their best. Since people are willing to pay for an awesome meal plan, offering a sneak peek of one is a great way to attract potential clients to sign up for your email list.

 

Three to five days is the perfect length for a lead magnet meal plan because it doesn’t overwhelm your potential client and is likely to leave them wanting more! Your lead magnet meal plan should be carefully designed to solve one specific problem, attract your ideal client and deliver them a quick win.

 

Some examples of awesome meal plan lead magnets include:

 

  • + “A 3-Day De-Bloat Meal Plan for IBS”
  • + “A Simple 5-Day Healthy Meal Prep Plan for College Students”
  • + “A 3-Day Post-Holiday Detox Meal Plan”

 

Creating lead magnets can feel overwhelming when you’re creating them from scratch, but That Clean Life for Business gives you all the recipes, photography, a grocery list, and beautiful design with your custom branding to make it look professional.

 

To learn more about lead magnet creation, check out this free guide:  Lead Magnet Creation Guide for Nutrition Professionals.

 

3. Give a Free Talk:

 

Giving free talks might seem counter-intuitive, but it is one of the fastest ways to grow your business as it puts you in front of a new audience and establishes yourself as the resident expert on a topic. You can transform total strangers into leads with the power of your talk, and it only takes three short steps.

 

First, pick a topic and title for your talk. Establish a title that clearly communicates what you’ll be covering (related to your niche) and the value you will provide. Some examples of great free talk titles include:

 

  • + Nutrition for New Moms: How to Increase Milk Supply
  • + 3 Reasons You’re Bloated and What to Do About It
  • + How to Build the Perfect Post-Workout Smoothie

 

Next, pick a venue. Scout out locations in your community that align with your messaging. Create a list of five potential venues that you would be excited to deliver a free talk at.

 

And finally, pitch yourself. Once you have your topic decided, it’s time to pitch yourself. Send an email to all five venues. You can even create a template and plug in the name of the business as well as personal details to make your workflow much faster and easier.

 

Once a venue has accepted it’s time to craft your free talk! Don’t worry about the creation of the talk until after the venue has accepted and the date has been set, that way you won’t have wasted any time if they want things changed.

 

If you’re struggling with creating content for your talk, or you’re unsure how to convert attendees of your free talk into paying clients, then click here.

 

There you have it! By getting clear on your niche, creating an awesome lead magnet to attract your ideal clients, and putting yourself out there with free talks, you will be attracting new clients like crazy. Yes, it will take some hard work, but we promise you it will pay off!

 

How To Get Your First Three Clients Infographic

 

Want your recipe or article to be featured on our blog? Email our team Marketing@nutritionaltherapy.com with your full name, article, a short bio in third person, and a headshot. We may feature you in an upcoming blog post. 

 

 

About That Clean Life

THat Clean Life Logo“We make eating healthy super simple and fun. Everything you need to meal plan for yourself, or your clients.”

That Clean Life was founded by Abigail and Christopher Hopkins in January 2015, they’ve helped tens of thousands of people from all over the world feel awesome about the food they are putting in their bodies.

Whether you are an individual meal planning for yourself, a parent meal planning for your family, or a wellness professional building meal plans for your clients and community, your success means everything to them. They’re there for you every step of the way.


 

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Want to speak with an instructor? 

Join us for a Live Info Session on July 24 at 11AM PST. One of our Senior Lead Instructors will go in-depth, discussing the differences between our programs. This is a great opportunity for you to get your questions answered!

 

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