Interview with Abigail Hopkins, Founder of That Clean Life
Abigail Hopkins is the co-founder of That Clean Life, an online meal planning service that makes eating healthy simple and fun again. She is also an expert in group nutrition programs and is here to share tips with us on how to run a successful group program. Since launching in 2015, Abigail and her team have helped tens of thousands of people from all over the world feel awesome about the food they are putting in their bodies. That Clean Life empowers individuals seeking meal planning help and wellness professionals who are building meal plans for their clients and communities.
Can you share a little more on why you created your meal planning platform, That Clean Life?It all started when I was working full-time as a Registered Nurse. I hit rock bottom with my own health and needed to find a way to fuel my body with real food in a way that was enjoyable and sustainable. I discovered that when I took the time to plan my meals every week, I felt better both mentally and physically. But the process of meal planning was extremely time consuming. First I’d have to find the recipes, then I’d have to manipulate them to create the right number of servings, make the grocery list, grocery shop and prep. I knew there had to be a better way! My husband is a software engineer, so together we took the concept of meal planning, and created a platform that would automate the process, and make it much more simple and fun. Add delicious, whole-food recipes to your meal plan, and based on what you schedule, your grocery list is automatically generated! We originally built That Clean Life for individual and personal use, but as we grew, we had more and more wellness professionals coming to us wanting to use the platform to create nutrition programs for their clients. We learned that creating customized meal plans for each client was so time consuming, that most wellness professionals weren’t able to offer it. It was a huge problem, and it was creating this massive gap where clients weren’t able to act on the nutrition advice their practitioners were giving them because they didn’t have the right supporting resources, or a plan to guide them. As a result, client’s weren’t achieving their goals, and nutritionists were becoming extremely frustrated. Again, we knew there was a better way. This is when we launched That Clean Life for Business, which allows nutritionists to create effective, custom-branded nutrition programs in minutes. And today, we are helping thousands of wellness professionals make this world a healthier and happier place through the power of nutrition.
We’d love to hear about the six-step framework you recommend practitioners use for running a group program, and how practitioners can use That Clean Life as part of this framework to make their lives easier.Coaching clients one-on-one can be very rewarding, but it is also a lot of work, and you will eventually hit a ceiling if you’re trading time for money. This is where group programs come in. Taking on multiple clients at once allows you to help more people, increase your impact, and boost your income without draining your energy. One of the most difficult parts of running a group program is actually creating the materials for it. That is where That Clean Life comes in. Our members can easily generate weekly meal plans with grocery lists and recipes that can guide their participants through the program. Whether you are wanting to run a group program online or in-person, there are six simple steps you can follow to lead you to success.
- Outline the details.
- Build your email list.
- Create the program.
- Market the program.
- Run the program.
- Get feedback, upset and repeat!
- Who is your ideal participant, and what problem will this program solve for them?
- What will you call the program?
- How long will the program run for?
- How much will it cost to participate?
- Send out a series of emails to promote your program.
- Write blog posts related to your program.
- Share the details of your program on social media (ie: Instagram, Facebook, Twitter, LinkedIn).
- Give a free talk in-person where your ideal clients hang out.
- Host an online webinar or Facebook Live related to your group program topic.
- Promote your lead magnet to keep growing your list!