How to Write a Newsletter That Converts
How to Write a Newsletter That Converts
A weekly newsletter is a great way to stay in touch with your ideal clients. It shows you are consistent and serious about your business as a nutrition professional. It also gives you a chance to strut your stuff on the regular. If you’ve been building your email list with a lead magnet, you need to nourish your leads so they can get to know, like, and trust you. A weekly newsletter is the best way to do that.
That said, weekly newsletters tend to fall by the wayside. Things get busy, and our intention to send a weekly newsletter turns into a monthly newsletter, and that monthly newsletter turns into a bi-monthly newsletter that we throw together without much thought. Before we know it, we’re sending a random email to our list every third month and we’re getting unsubscribes like crazy because no one remembers who we are!
When you’re only popping into your ideal client’s inboxes sporadically with content that feels rushed, it doesn’t show a high level of commitment, and it definitely won’t keep you top-of-mind.
Today we’re going to show you how to put together a weekly newsletter in minutes that will provide a ton of value and convert your subscribers into paying clients. We’re going to cover everything you need to know, including the technology, timing, length, content and subject, so let’s dive right in!
1. The Technology
It truly doesn’t matter which platform you use to send your newsletters. What matters is that you actually send them! You can use MailChimp, ConvertKit, ActiveCampaign, or whatever email marketing platform your heart desires.
Do not get hung up on the tech! It doesn’t have to be fancy. The most important thing is that you are consistent and the content within the newsletter is helpful.
Co-schedule analyzed 10 different studies on email marketing, and found that the best days of the week to send emails are Tuesdays, Wednesdays, and Thursdays. They found that the best times to send email are 10AM, 8PM – 12AM, 2PM and 6AM.
We’re not convinced the timing matters so much. Like we already said, high-value content and consistency are what really matter.
Take Action: Choose the day of the week and time you are going to send your weekly newsletter. Commit to it and hold yourself accountable.
Keep it short, clear, and concise. Ensure that every sentence provides value. No fluff allowed! The worst thing you can do is send a newsletter for the sake of sending a newsletter. Instead, invest time and thought into ensuring you are constantly providing value.
First, lead with one piece of original and value driven content that you have created that shows you are an expert in your nutrition niche.
Here’s the big secret: You don’t need to create content specifically for your newsletter. Instead, use your newsletter to share the content you have already created! It could be a video, a Facebook Live, an interview, blog post, or a client story. Whatever it is, it should clearly demonstrate that you are knowledgeable and professional when it comes to nutrition. This will help your subscribers learn that you are capable of helping them with their own health goals.
Next, include one to three pieces of content that are related to your nutrition niche.
Chances are, you’ll be reading nutrition articles yourself to keep up with nutrition news. If so, share these articles and lessons with your subscribers, breaking it down into plain English so they can start acting on the take-aways.
Take Action: keep an ongoing note on your phone or desktop called “Content for Newsletter” and every time you come across something that you think might interest your subscribers, copy and paste the URL link into the note. This will give you constant inspiration to draw from.
In our opinion, this is the second most important thing in a newsletter.
The subject of your newsletter will determine whether someone opens your email or not. Research shows that shorter email subjects get better open rates. So your subject line should also be clear and concise.
Tip: Before sending your email, test different subject lines and their effectiveness using this awesome tool.
And that’s it! You’ve got your scheduled time, you’ve curated highly valuable content, and you have an amazing subject line. You are ready to hit send.
But wait! Notice how we didn’t go into any sales tactics?
That’s because your weekly newsletter isn’t for selling. We can’t stress this enough! The odd time, you might want to sneak in a dedicated email that is separate from your newsletter with information about your upcoming group program, let people know you are accepting new clients, or insert a line about your custom meal planning service. But for the most part, just focus on serving and nourishing your leads. The more they get to know, like, and trust you – the more likely they will be to convert into successful, raving fans. Trust us!
Looking to learn more about how That Clean Life can help you create balanced meal plans and beautiful resources, without all the busywork? Click here to learn more!
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